Spitfire LABS: The audio radical

Spitfire Audio is striving to make the world sound exceptional and LABS is the rebellious offshoot that celebrates the risk-takers and up-and-comers, a place for breakthrough sounds and breakthrough creators. It is a playground of sound that helps people reach creative fulfilment and inspires experimentation. This became the platform for our creative work.

Our brand revolves around a headline typeface Absolution. A pseudorandom typeface that contains six alternative shapes for each letter and contains a script for jumbling the alternatives while typing. This encapsulates the idea of constant evolution and experimentation. Creating headlines and messaging that change constantly and feel unique on each application.

This is paired with a colour palette that offers enough flexibility to cover all the twelve major sounds and instrument categories, whilst feeling eclectic enough to mimic the variety of music created through LABS.

The punchiness of the typography and colour palette is contrasted with a much deeper, richer and more intimate art direction. We photograph our users close up, showing both the range of users and equipment.

This translates into a design system that is both technical and functional for the digital experience, but fully expressive and impactful for physical touchpoints.

Absolution by Helsinki Type Studio